PRIVACY POLICY

Last updated: 18 September 2026

House of Tours Global Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit www.houseoftours.global, contact us, use our services or interact with Stu‑e, our AI-powered digital twin and touring support service.

1. Who We Are

House of Tours Global Ltd is the data controller responsible for the personal information covered by this policy.

Company name: House of Tours Global Ltd
Company number: 12698906
Registered office: Unit 5A Production Park, Wakefield, England, WF9 3NR
Email: info@houseoftours.global
Website: www.houseoftours.global

For privacy-related questions or requests, please contact us using the email address above.

2. Information We May Collect

Depending on how you interact with us, we may collect:

  • Your name, business name and job title.

  • Your email address, telephone number and WhatsApp details.

  • Information you provide when requesting a quotation, consultation or touring service.

  • Tour, travel, production, freight, carnet, visa, accommodation or logistical information.

  • Billing, invoicing and transaction information.

  • Correspondence sent by email, WhatsApp, website forms or other communication channels.

  • Information entered or spoken during an interaction with Stu‑e.

  • Technical information, including your IP address, browser type, device information and approximate location.

  • Website usage information collected through cookies, analytics and similar technologies.

  • Information available from legitimate public or professional sources, such as company websites, professional directories or social media profiles.

Please do not provide personal information about another person unless you have their authority to do so.

3. Stu‑e and AI Conversations

Stu‑e is an AI-powered digital twin designed to provide general information and guidance relating to touring, logistics, live entertainment and other subjects.

When you interact with Stu‑e:

  • Your voice, text, questions and conversation content may be transmitted to and processed by the technology providers that operate the service.

  • Technical information such as your device, IP address, session information and connection data may also be processed.

  • Conversations may be temporarily stored or logged for operation, security, troubleshooting, service improvement and abuse prevention.

  • Information may be processed outside the United Kingdom, subject to the safeguards described in this policy.

  • Stu‑e does not make decisions that produce legal or similarly significant effects about you.

Stu‑e is an AI system and not a human being. It may make mistakes. Its responses are general information and should not be treated as legal, medical, financial, immigration, customs, mental-health or other professional advice.

You should independently verify important information before acting upon it.

Please do not disclose confidential business information, passwords, payment-card details, passport information, medical records or other sensitive personal information during a Stu‑e conversation unless it is genuinely necessary.

If you voluntarily disclose health, mental-health or other sensitive information, it may form part of the conversation processed by the service. You should only provide information you are comfortable sharing.

Stu‑e is not an emergency or crisis service. Anyone facing an immediate risk of harm should contact the appropriate emergency services or qualified professional.

4. How We Use Personal Information

We may use personal information to:

  • Respond to enquiries and communicate with you.

  • Prepare quotations, proposals and service agreements.

  • Arrange and manage touring, transport, freight, carnets, visas, production, staffing and related services.

  • Introduce or coordinate trusted suppliers and service providers.

  • Fulfil contracts and provide requested services.

  • Process payments, maintain accounts and comply with tax obligations.

  • Operate, secure and improve our website and Stu‑e.

  • Diagnose technical faults and prevent fraud, misuse or security incidents.

  • Maintain business records and manage professional relationships.

  • Send relevant business updates or marketing communications where permitted.

  • Establish, exercise or defend legal claims.

  • Meet our legal and regulatory obligations.

We will not sell your personal information.

5. Our Lawful Bases

Under UK data-protection law, we rely on one or more of the following lawful bases:

Contract: Where processing is necessary to provide a quotation, enter into an agreement or perform services requested by you.

Legitimate interests: Where processing is reasonably necessary to operate and develop our business, respond to enquiries, maintain business relationships, protect our systems, prevent misuse or promote relevant services. We consider these interests against your privacy rights.

Legal obligation: Where we must process information to comply with accounting, tax, employment, customs, immigration, law-enforcement or other legal requirements.

Consent: Where you have actively agreed to particular processing, such as certain marketing communications, optional cookies or the processing of information you voluntarily provide in circumstances where consent is required.

You may withdraw your consent at any time. Withdrawal will not affect processing already carried out lawfully before consent was withdrawn.

Where you voluntarily provide special-category information, including information about your health or mental health, we will only process it where an additional lawful condition applies, which may include your explicit consent or circumstances in which you have clearly made the information public.

6. Who We May Share Information With

Where reasonably necessary, we may share personal information with:

  • Tour managers, production managers, promoters, venues and event organisers.

  • Transport, nightliner, splitter, vehicle-hire and ground-transport providers.

  • Freight forwarders, customs brokers and carnet providers.

  • Airlines, ferry operators, rail providers, hotels and accommodation providers.

  • Visa, immigration and Certificate of Sponsorship specialists.

  • Production, backline, audio, lighting, video, staging and special-effects suppliers.

  • Crew, contractors, consultants and professional advisers.

  • Payment, accounting, banking and insurance providers.

  • Website hosting, email, analytics, communications and IT-security providers.

  • Squarespace, which hosts our website and may provide website analytics, forms and cookie-management facilities.

  • Tavus and other technology providers involved in operating Stu‑e and its voice, video or AI functionality.

  • WhatsApp/Meta where you choose to contact us through WhatsApp.

  • Government bodies, customs authorities, regulators, courts, law-enforcement agencies or other authorities where required by law.

These organisations may act as our processors, independent controllers or joint controllers, depending on the service and circumstances.

We only share information that is reasonably necessary for the relevant purpose.

7. International Transfers

Touring is international by nature. Your information may therefore need to be shared with suppliers, venues, authorities or service providers outside the United Kingdom.

Some of our technology providers may also process information in other countries, including the United States.

Where required, we use recognised safeguards for international transfers, such as:

  • UK adequacy regulations;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to approved standard contractual clauses; or

  • another lawful transfer mechanism permitted under UK data-protection law.

You may contact us for further information about the safeguards relevant to your information.

8. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our normal retention approach is:

  • General enquiries that do not become bookings: normally up to 24 months after the last meaningful contact.

  • Client, supplier and tour-management records: for the duration of the working relationship and normally up to seven years afterwards.

  • Contracts, invoices and financial records: normally seven years, to satisfy tax, accounting and legal requirements.

  • Marketing preferences and suppression records: for as long as necessary to respect your communication choices.

  • Website security and technical logs: for a limited period appropriate to security, troubleshooting and fraud prevention.

  • Stu‑e conversation information: for the period needed to operate, secure, troubleshoot and improve the service, subject to the settings and retention practices of the technology providers involved.

Information may be retained for longer where necessary to resolve a dispute, establish or defend a legal claim, investigate misuse or comply with a legal obligation.

9. Cookies and Similar Technologies

Our website and embedded services may use cookies and similar technologies.

These may include:

  • Strictly necessary cookies required for the website to function.

  • Security and performance cookies.

  • Analytics cookies that help us understand how visitors use the website.

  • Preference cookies that remember visitor choices.

  • Cookies or similar technologies used by embedded third-party services, including Stu‑e, video, social-media or communications services.

Where required by law, non-essential cookies will not be placed without your consent. You can accept, reject or manage optional cookies through the website’s cookie controls.

You may also restrict cookies through your browser settings, although parts of the website may not operate correctly as a result.

10. Marketing Communications

We may send relevant business-to-business communications where we have a legitimate interest and the communication is permitted by law.

We will obtain consent where consent is legally required.

You can stop receiving marketing communications at any time by:

Service messages relating to an active booking, contract or enquiry are not marketing communications and may still be sent where necessary.

11. Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no website, email, AI platform or internet transmission can be guaranteed to be completely secure. You should take care when deciding what information to send electronically.

12. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • Ask for access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to delete your personal information.

  • Ask us to restrict how we use your information.

  • Receive certain information in a portable format.

  • Withdraw consent where processing is based on consent.

  • Object to certain uses of your personal information.

  • Complain to the Information Commissioner’s Office.

Your Right to Object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also object to processing based on legitimate interests. We will stop that processing unless we have compelling legitimate grounds to continue or the information is required for legal claims.

To exercise your rights, email info@houseoftours.global. We may need to request information to verify your identity before completing your request.

13. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113
Website: www.ico.org.uk

14. Children

Our services are intended primarily for businesses, professionals and adults working in or engaging with the live-entertainment and touring industries.

We do not knowingly collect personal information from children through the website or Stu‑e. Anyone under 18 should obtain permission from a parent or guardian before providing personal information.

15. Third-Party Websites and Services

Our website may contain links to websites and services operated by other organisations.

We do not control those organisations and are not responsible for their privacy practices. You should review the privacy policy of any third-party website or service before providing personal information.

16. Changes to This Policy

We may update this Privacy Policy when our services, technology providers or legal obligations change.

The latest version will be published on this page, and the “Last updated” date will be amended accordingly.

17. Contact Us

For questions, requests or concerns relating to this Privacy Policy or your personal information, contact:

House of Tours Global Ltd
Unit 5A Production Park
Wakefield
England
WF9 3NR

Email: info@houseoftours.global
Website: www.houseoftours.global