Touring is at a Breaking Point!
Touring is at a Breaking Point But There Are Solutions.
It’s Time to Rebuild the Live Music Ecosystem from Grassroots to Global. The live music industry is at a critical turning point.
From grassroots venues closing at an alarming rate, to mid-level touring bands struggling to break even, to even established legacy acts openly stating that touring has become financially unsustainable — we are witnessing one of the most defining shifts in modern music history.
And it’s not just opinion.
Music Venue Trust (MVT), the Musicians’ Union, Live DMA, and the Production Services Association (PSA) have all released findings in recent years warning that:
Grassroots venues are operating on razor-thin margins, often less than 0.2% profit.
Touring costs have increased between 30–80% since 2019, across fuel, accommodation, freight, carnets, crew, and production.
Fans are paying more for tickets, yet artists are earning less than ever.
Mid-tier and emerging artists are opting to quit or not tour at all.
Even some arena-level acts have cancelled tours due to costs outweighing revenue.
This isn’t just a financial issue.
It’s a culture issue.
It’s about preserving the pipeline that keeps live music alive.
If grassroots venues die, the mid-tier dies.
If the mid-tier dies, the headliners eventually disappear.
There is no stadium show without the tiny 100-cap room that started it all.
So What’s Gone Wrong?
1. Rising Costs Across the Entire Supply Chain
Fuel, visas, ATA carnets, crew wages, backline, buses, hotels… everything has gone up.
2. Percentages Taken at Venues
Many venues (particularly at corporate or major venue chain level), now take:
20–25% of artist merch revenue
Plus room hire fees
Plus catering fees
For emerging acts, that merch table is survival, not luxury.
3. Lack of Joined-Up Logistics
Tours often involve:
Multiple suppliers
Different booking agents
Separate trucking, bussing, freight, backline, storage, carnet, and production contractors
This = time lost, increased stress, higher cost, and margin erosion.
But There Are Solutions — and I’m Offering One.
I’m Stu Phillips, and I’ve spent 40+ years in music touring, production, logistics, venue operations, and artist development — from grassroots bands to arena-level tours.
I’ve worked across UK, Europe, USA, and Global touring circuits with:
Music Artists
TV & Film Productions
Motorsport Teams
Festivals & Live Events
And over those decades, I’ve built a trusted, global network of:
✅ Tour Buses & Splitters
✅ Trucks & Vans
✅ Backline & Production Companies
✅ Freight & Logistics Specialists
✅ Rehearsal Studios & Storage
This is my “One Call Gets It All” Service.
“For years, I’ve watched people struggle under unnecessary complexity — 10 suppliers across 10 cities, duplicating cost and stress. We’ve built a network that consolidates everything into one trusted point of contact. It’s efficient, secure, and financially sensible for everyone involved.”
A single point of contact, bundling all touring logistics, to:
Reduce stress
Reduce admin
Reduce risk
Reduce cost
Provide continuity
Keep artists, crew and management supported and protected
No more juggling 14 suppliers.
No more last-minute scrambles.
No more being overcharged because someone “knows you’re stuck”.
Visit: www.houseoftours.global
And Now — We Move Beyond Traditional Touring Support.
The future of touring revenue must expand beyond the physical show.
Introducing:
The Triple Live Experience™
A hybrid touring ecosystem combining:
🎤 Live In-Person Show
🎥 Simultaneous Live Stream
🌐 Volumetric & Motion Capture for Virtual / Metaverse Venue Experiences
This generates Autonomous Tour Support™ — where the show continues even while the van is parked.
Sell global virtual tickets
Offer VIP digital meet & greets
Release limited-edition digital collectables
Earn revenue between touring cycles
Build audiences without being limited by geography
“Autonomous Tour Support means artists can continue earning even when they’re not physically on the road. This is the future of live engagement.”
If touring is to survive, innovation isn’t optional — it’s essential.
A Call to the Artists, Managers, Venues and Industry Leaders
“We don’t need to lose this industry — we need to evolve it. The infrastructure is here. The talent is here. The audiences are here. Now we need smarter, joined-up support and new revenue models.”
We can rebuild this.
We can protect the grassroots pipeline.
We can make touring viable again.
But we must:
Collaborate instead of compete
Stop squeezing artists at their most vulnerable stage
Modernise revenue strategies
Support the infrastructure that supports all of us
If You Are an Artist, Manager, Promoter or Venue — Let’s Talk.
I’m offering to everyone what I used to reserve for select clients.
If you want:
Efficient touring logistics
Reliable, vetted suppliers
A single point of contact
New revenue streams via Triple Live Experience™
Then:
📍 Start Here:
www.houseoftours.global
WhatsApp/Call: +44(0)7833 418158
Or DM on my socials to connect to start a conversation.
Touring doesn’t just need to survive.
It needs to thrive.
And I’m here to help lead that evolution.— Stu Phillips